The Conservatives have launched what they say is the first exclusively online campaign by a British political party, with nine key pledges issues under the slogan "It's time for change". The full range of ads can be seen here. The issues which the ads address range from health and education to Africa and the environment:
The NHS comes first. It's time to fight the closure of A&E and maternity units across the country.
We need to fix our society, not just the economy. It's time to support married couples in the tax system and to give all parents the right to ask for flexible working.
Going green shouldn't have to cost the earth. It's time to cut taxes on families and increase taxes on pollution.
In a civilised society people should have security and dignity in old age. It's time to set up an effective emergency fund to help the victims of the pensions crisis caused by Gordon Brown.
Rising crime is not inevitable; we can and must fight back. It's time for tougher sentences, more police on our streets and an end to Labour's Early Release Scheme.
Good schools and hospitals are the backbone of our society. It's time for value for money in public services. We will match Labour's spending but make sure it goes to the front line.
Let's help make Africa a 21st century success story. It's time for trade to be fairer and aid more effective.
Let's stop pretending all children are the same and recognise they all have different needs. It's time to stop the closure of special schools and introduce teaching by ability for every child in every school.
Our country shouldn't be railroaded by anyone. It's time for a referendum on the EU Constitution.
I like the idea of the ads, and the internet focus of the campaign. However, like ConservativeHome, I think there needed to be some difference between the ads other than the text, as bar that they are all pretty identical. I could have been as simple as changing the colour of David Cameron's tie and the curtains behind him. However, I think that they should work well, so long as they are targeted properly.We need to fix our society, not just the economy. It's time to support married couples in the tax system and to give all parents the right to ask for flexible working.
Going green shouldn't have to cost the earth. It's time to cut taxes on families and increase taxes on pollution.
In a civilised society people should have security and dignity in old age. It's time to set up an effective emergency fund to help the victims of the pensions crisis caused by Gordon Brown.
Rising crime is not inevitable; we can and must fight back. It's time for tougher sentences, more police on our streets and an end to Labour's Early Release Scheme.
Good schools and hospitals are the backbone of our society. It's time for value for money in public services. We will match Labour's spending but make sure it goes to the front line.
Let's help make Africa a 21st century success story. It's time for trade to be fairer and aid more effective.
Let's stop pretending all children are the same and recognise they all have different needs. It's time to stop the closure of special schools and introduce teaching by ability for every child in every school.
Our country shouldn't be railroaded by anyone. It's time for a referendum on the EU Constitution.
Internet advertising is bound to be cheaper than billboard advertising - and, in the modern world, quite possibly more effective. With any luck, we'll soon be seeing these adverts all over the internet.
Sources: BBC, The Telegraph, The Guardian
